In his article “Symptoms of Epidemic Web Design Trends” on smashingmagazine.com, Espen Brunborg states that all too often, designers just jump on the bandwagon of the latest trends with no regard at all for how the elements that are being used actually affect or present the product or company. While we do want to stay up to date, it is important to consider what message we are really trying to get across and merge that with
some of the newer trends in moderation if we must. It is important not to look dated, yet it is equally as important to be relevant and to use our design capabilities to create and not just to copy.
That said, you do need to have a fresh and up to date website to make users feel that it is actually a website that somebody tends to and the
information they will find there will be up to date and relevant. At B Newton Designs, we keep abreast of what is trending and use it for inspiration so we actually create a project that is up to date and unique and makes our work stand out as something special.
So we explore everywhere for inspiration and utilize many of these sources to create our own unique expression. In the end what we design needs to communicate what the product is all about.
Remember trends pass but the message should be enduring.